What makes the product onboarding: Product content strategy, design, and product positioning
We talk about product onboarding and the teams monitor the onboarding success by identifying the key conversion points, churn flags, and the growth levers. What makes a well-designed product onboarding? Does it start after sign up, and what do the customers care for?
In the language of SaaS metrics whether it is retention and churn rates, new MRR, or LTV—product onboarding plays the most important role in your customer success strategy.
In this workshop, I will explain how product content strategy, design, and product positioning come together to design an effective product onboarding. We will design a product onboarding, and map our learnings in this talk, with the outcome of this exercise.
Your key takeaways are:
We will see what breaks product onboarding, and how it hurts SaaS metrics
How folks in content, design, and positioning need to work together for the customer-story oriented product onboarding
How product onboarding aligns the customer goals with the business goals
The Outcome 2021 program is carefully curated to have a wide perspective on how others’ work impacts our work, which means how everyone’s work contributes to the product goals. We have in-person workshops for the local audience, and a series of online talks on product UX, product content strategy, design systems, systems and standards, design and technology, research and workflow, all geared towards the product
When and where?
Outcome 2021 is coming to you on 11-12 February.
11 February 2021: In-person workshops at the EDC Building, IT Park Chandigarh
12 February 2021: Talks in an online conference