Shifting to Product Content Strategy
Content strategy is not static. It’s constantly evolving as technology does and so do the practitioners who use it. As experience design moves toward a focus on product, content strategy, too, has shifted in that direction.
This talk will explore what makes applying content strategy to a product different and how content strategists can add this specialty to their toolbox to stay relevant and employable. Companies who take product content seriously create more successful, usable products with better KPIs.
Your key takeaways are:
The mindset you need to carry out product content strategy (hint–it’s not all that different)
How does UX writing inform product content strategy and how it ultimately creates a better, more usable product
How taking the larger view helps you drill down into the smallest details to create a coherent product experience that wins customers over
The Outcome 2021 program is carefully curated to have a wide perspective on how others’ work impacts our work, which means how everyone’s work contributes to the product goals. We have in-person workshops for the local audience, and a series of online talks on product UX, product content strategy, design systems, systems and standards, design and technology, research and workflow, all geared towards the product
When and where?
Outcome 2021 is coming to you on 11-12 February.
11 February 2021: In-person workshops at the EDC Building, IT Park Chandigarh
12 February 2021: Talks in an online conference