How product content strategy helps in product management
Product content strategy brings a lot of product-centric approach in our content processes so that content contributes directly to the product metrics. The scope of work in product content strategy is multi-dimensional and it brings a lot of clarity, focus, assurance, and the right velocity in the product operations across all the functions and teams in an organization.
In this talk, Vinish will talk about strategic content’s role in planning and designing the product positioning, in onboarding and retention, in growth, and how content and design make a great product. The key takeaways are:
How the teams in product, design, engineering, marketing, and research end up designing flawed products in the absence of product content strategy
How product content strategy helps you identify the gaps and risks in the product roadmap, and early enough
How strategic content helps you in direct and measurable product metrics
The stage is set to discuss the design practices, the content models, the design systems, the product management principles, the leadership and system thinking, and the why and how we work. In this talk, Vinish shows how the teams can design more scaleable products if they invest in product content strategy.
Outcome is about the standards, about our individual and collective intelligence in our work. Get your tickets today and we shall see you in Chandigarh, on February 10-11.
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Immanent Solutions is a power hub of Blockchain Solution Architects who aim to create robust solutions that give wings to your business ideas. See their website for more details.