Alok Diwan
Creative Manager
I work as a Creative Manager for User Experience at Redlizard Studioz. I have a rich experience in crafting user experiences in banking domain during my tenure at Cognizant Interactive. User behaviors entice me to create simple and easy to use digital products.
Session by Alok Diwan
Psychology and User experience
How big product companies implement psychology to shape our decisions:
- Bell icon – How it is linked to dopamine
- Heart icon – How it increased likes for twitter
- Prospect theory – How it is connected to Uber’s price surge
- Auschwitz – How it is connected to e-commerce websites.