See Speaker Details to See Their Respective Sessions’ Description
The OUTCOME Program
Welcome - Team, Coffee
9th Feb
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For Networking |
9:00am - 9:30am
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Welcome Note
9th Feb
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Introduction to Outcome, by Vinish Garg |
9:30am - 10:00am
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Talk 1
9th Feb
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Working Backwards: Why You Should Start From The Outcome And Work Backwards |
10:00am - 11:00am
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Networking Break
9th Feb
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Tea/Coffee, Visit Sponsors Booth |
11:00am - 11:30am
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Talk 2
9th Feb
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User Research | Yes, No, May Be |
11:30am - 12:30pm
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Talk 3
9th Feb
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Psychology and User Experience |
12:30pm - 1:30pm
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Lunch Break, Competition
9th Feb
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Enjoy your lunch. Selfie. Make Friends |
1:30pm - 2:15pm
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Talk 4
9th Feb
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Fontology: The Role Of Typograph In UX |
2:15pm - 3:15pm
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Talk 5
9th Feb
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To Be Confirmed |
3:15pm - 4:15pm
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Thank You Note!
9th Feb
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Awards for Speakers, Sponsors, Competition Winners |
4:15pm - 4:30pm
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Sessions Details
Working Backwards: Why You Should Start From The Outcome And Work Backwards – by Abhay Vohra
In Product design, we typically think out features and not outcomes. In this talk we will explain why this approach doesn’t work and why you should start from outcomes and work backwards.
Product development follows the design, build, test cycle. The focus is on building feature-rich products in an Agile manner and getting them to customers ASAP. But in this rush sometimes we lose focus on what was the intent of the product in the first place. This talk will present an approach wherein we start from customer outcomes and work backwards to achieve that outcome.
User Research | Yes, No, May Be – by Rajesh Khurana
Myths and Facts About Usability Testing: All About User Testing: Why is it Necessary to Conduct Usability Testing. Return of Investment for Usability Testing.
Psychology And User Experience – Alok Diwan
How big product companies implement psychology to shape our decisions:
- Bell icon – How it is linked to dopamine
- Heart icon – How it increased likes for twitter
- Prospect theory – How it is connected to Uber’s price surge
- Auschwitz – How it is connected to e-commerce websites.
Fontology: The Role Of Typograph In UX – by Bhavish Sood
Fonts and Typeform has largely been ignored during UI/UX design phase. Most designers do not know the difference between Sans Serif or Serif fonts nor do they care. In this tutorial style presentation we teach budding designers how to build a taste for fonts!
Venue
SPIC Centre, Plot No. 20, EDC Building, RG Technology Park, Chandigarh