Samartha Vashishtha works as a Senior Manager – Content Strategy with Expedia Group. Earlier, he worked with Adobe for over a decade, earning among other things, an informal credit as ‘Chief Content Wrangler’ on the Photoshop splash screen. Samartha has been an invited speaker at several international conferences. He has four filed US patents to his credit.
Samartha's session details
Time: 04:15pm to 05:00pm
Zooming in on Mobile "Push" Content Strategy
Mobile push content types, such as notifications and text messages, are powerful but tricky weapons in your arsenal that contribute to the success of your customer stories.
Often, you have only one chance to get your tone right to cause optimal customer engagement. Also, it’s easy to overengage and make customers reach out for that ‘block’ option. Many companies are not even in control of all the notifications that their different departments send out at the same time.
Aided by real examples, this session will empower you to build your mobile push content strategy in a cohesive, sustainable manner.